About
I have spent twenty years building products — sometimes inside companies, sometimes on my own. B.Tech in Computer Science from IIT Kanpur, PGDM from IIM Lucknow, where I received the Chairman's Gold Medal. I started as an APM at Google India launching Indian language editions of Google News, then co-founded Pothi.com. Since then I have led product at Meesho, Bright Money, PropertyGuru and Give.do, and consulted as Head of Product or CPO for several early-stage and growth companies.
I also write and teach the fundamentals: So, you want to be a product manager is my book on them, and The Practical PM and Barebones for the Practical PMs are the video series that gave this studio its name.
Co-founder and Director · stepped away from operations in 2016, exited July 2026
Built a print-on-demand publishing platform that has helped publish 25,000+ print books and 15,000+ eBooks, and launched InstaScribe, a tool for authors making eBooks for multiple platforms.
Head of Product and Engineering · earlier Head of Product
Grew monthly subscriptions to bring about half of all donations, took customer lifetime from 4 to 8 months, rolled out analytics infrastructure used across the org, and completed complex product migrations required by regulation and entity-structure changes.
CommerzNXT (Head of Product), PropertyGuru SG, WorkEx, 10Club
Zero-to-one work, growth experiments and team build-outs for early-stage and growth firms: conversion up 5–10% across segments at PropertyGuru, and new products at WorkEx and CommerzNXT.
Chief Product Officer
Built the product and team from scratch for the EV logistics startup, covering zero-to-one product work, growth experiments and operating systems.
Technical Product Lead
New-user activation from 45% to 65% by finding and fixing gaps in the algorithms; credit-report-based card onboarding cut CPA by 30%. Built the product and analytics teams.
VP, Activation & Community · earlier AVP, Product
Helped users sell better to their customers — Business Logo reached 40% adoption within four months. Built online and offline community initiatives that passed 1000+ daily posts, and led activation across the journey from install to first transactions.
Sr. Manager, Platforms & Engagement
Owned the digital platform, and worked across organic farming initiatives — liaising with NGOs, leading content for farmers and trainers, and improving training programmes.
Associate Product Manager
Launched Indian language editions of Google News; worked on news quality, Google News Archive and Google Transliteration.
PGDM (MBA), IIM Lucknow
2004–2006 · Chairman's Gold Medal
B.Tech, IIT Kanpur
2000–2004 · Computer Science & Engineering
Short book reviews, notes from my trips, Buniyaadi Baatein — a Hindi video series on science, history and society — Bring Your Own Book parties, and 1000-piece jigsaw puzzles.